2.12.2011

Street Shooting with abandon. The joy of strolling and looking.

Rome, Italy.

When we're immersed in the rhythm of our everyday lives we tend to overbook and underlook.  We scan for danger and opportunity.  Will the woman in the Chevy Suburban, juggling her latte and her cellphone, run the red light and slam into my car?  Can I grab that parking space before anyone else?  But when I go off to shoot somewhere (even if it's just downtown in my own hometown) there's a mental shift that moves me to disregard tight scheduling, turn off the cellphone (yes! They do have off switches!) and stop running the obsessive mental checklist that clicks away in my head.


I allow myself to succumb to the ebb and flow of the visual life in front of me.  I get up early and grab the camera (one camera) that I want to use based on how I feel in the moment.  I usually feel conflicted about taking more than one lens.  If I take two I find myself confused about which one might be best for each subject.  There is not "right" or "wrong" lens so the choice becomes mired in a web of countervailing possibilities.  My mind moves from decisive to indecisive and the energy that first attracted me to a subject seeps away, replaced with a paralyzing ambiguity.   One lens and one camera is best.  It's easier to wrap your vision around a subject than to be enslaved by choice.


I want to look like everyone else in the street.  I want people to think, "There's a guy.  He has a camera."  Instead of,  "There's a photographer."  It seems transparently the same but it's not.   And the people you encounter shift their demeanor based on the display you create about yourself.  One camera and a lens might say, "Tourist",  while a bagful of paraphernalia marks you as someone actively hunting images.  You become someone who "wants" something from someone else instead of someone immersing themselves in the milieu.  And people are wary of other people who want things from them.


I don't linger unless I'm trying to line up and image.  If I work without feeling sneaky people very rarely take notice of what I'm doing.  If someone catches me "taking" their image I smile and ask, with my eyes, if it will be okay to take another one.  Sometimes I put the camera down and just savor a thing in front of me because I know its beauty might be transient and inappropriate for "image capture."  Like closing your eyes and enjoying the song rather than focusing on how to capture an image of the music.


When I go out for my walks I'm drawn to scenes that show what it's like to be human.  The couple falling in love.  The woman who seems displeased about something.  Perhaps it's her ice cream.  Maybe she didn't pass her driver's exam.  We've all been in both emotional places and the photographs have the power to remind me of my own feelings.  That's why I take them.


When I walk often and for a long time with one camera I come to know it in a much different way than I do a camera I pick up only every so often.  It's like driving a car for years and knowing just exactly where everything is.  Then, one day you take your car in for service and you get a loaner car, and everything feels awkward and out of place.  It hampers your ability to drive in the subconscious and fluid manner that you've become accustomed to.


People choose cameras for so many reasons.  But I think they largely overlooked how it will feel and wear after months and months or years and years of use.


Street photography requires that you suspend your own greed for success.  The things you think you'll find rarely come up.  But if you have a list of predetermined images in your head when you begin you will have made it so much harder to find the images you weren't looking for.  And those might be the images that will surprise and delight you exactly because you never knew you were looking for them until they found you.  If you learn to let go of the desire for control you'll learn to stop suffering for your art and start having fun.


Might sound like "New Age" madness or hippy stuff but before you go back out to shoot again try reading the Tao Te Ching and see if it changes how you react with the world.



2.10.2011

The Emotional Need for Radical Change. No thanks.

Looking for an honest (photo) marketing person.

I blame myself for staring in fascination at the car wreck that appears in front of me on my computer every morning.  The car wreck is the frothing, churning, anxiety stricken paroxysm of marketing hysteria being foisted on unhappy photographers and then being regurgitated as unassailable fact by these same practitioners looking for any life buoy in a treacherous economic sea.

Their names have gone viral.  Selena, Susan, Deborah  and so many more.  But really,  do they know more about marketing than anyone else or are they mixing in all the anecdotal stuff that's ricocheting around the web, mixing it with a big dose of "Seth Godin" and stirring in a mix of Web 3.0 Koolaide?

If you are one of the hundreds of thousands of photographers chasing after the 5,000 bonafide art buyers in the U.S. for the one or two projects a month a particular agency might assign photography for then I guess their "magic mix" might work to get your book called in.  But I doubt it.

Here are two things to consider:  1.  The markets didn't dissolve because advertising become outmoded this decade and they didn't wrench to a stop in 2008, 2009 and most of 2010 because all of a sudden no one could find a photographer by conventional means.  No.  People stopped buying photography (and so many other non-life supporting goods and services) because they ran out of money and they cut their budgets to the bone and they made the choice to keep the lights on and the heat functional so they could turn out product.  If they did paid advertising they used current materials to save money.  No "pixie dust" marketing is going to turn around a shipwrecked economy just because you want to believe in the power of web-boosted social marketing.  Good marketers offered more services to more people to cope with the downturn.  And they positioned themselves for the market to return.

2.  If you want to sell thousands of days of  photography you could go to Groupon and do a coupon offer for $20 bucks a day, day rate including all rights.  You'll fill up your calendar with all kinds of social-net-saavy-entrepreneurial-cloudhappy-new social order buyers.  But you'll go broke in no time.  Yes the net works for mass market goods and commodities.  At the end of the day it's good to remember that professional photography is not mass manufacturing.  It's a wonderful combination of art and commerce and science.  We're selling our time and licensing our vision.  And the more unique and precious we make it the more money we can charge for it. We are not infinitely scalable.  Remember that when you get into a discussion about quantity versus quality.  Or pennies versus kilo-dollars.

And that leads to the reality of every market from time share condominiums, to annuities, to art, to food, and just about any other non-commodity item or service you can think of.......people want to work and buy from people they know.  Never has it been more important to identify the people you want to work for and to physically place yourself in front of them and wow them.  Wow them not only with the products of what you do but also to wow them with who you are and how you can help them.

My business tagline is this:  "We translate your marketing genius into visual art."  I want to work with smart people.  But I want to work with smart people who sign checks.  I'm not looking to shoot 10,000 widgets on a white background.  I'm looking to shoot one great portrait at a time.  And that's the best way to find your clients.  One at a time.

What's the real magic bullet?  Surprise.  There isn't one.  I'm blogging not to reach clients for my photography biz but because I like to write and I think if you like my writing, and you get samples here, you might be disposed to buy and read my books.  I tweet for the same reason.  And I'm opinionated and like to share my opinions.  But none NONE of my clients regularly reads my blog.  They are not photographers.  They have busy lives doing the things that drive their businesses.  And they don't look at the same tweets that we photographers do.

If I want to reach them I have to think the way they think.  I don't market pretty pictures I provide marketing tools and sticky content.  They open their snail mail but they've learned to filter their e-mail.  Have you tried to text people ads?  I bet you'll never work for them again......  Next time you feel compelled to roll the dice and put all your efforts into internet marketing take a moment to reflect about tossing your "great" photography ideas into an unguided marketing pit with 60 million other creative professionals and 200 million other businesses, all clamoring to sell to the same core market = people with money, and ask yourself, "What the hell am I doing?"

Then get out your client list, send out some really nice, well targeted print pieces.  Make some appointments to drop by and show some great content on your new iPad and then ask your existing clients for some referrals.  If they like you and value what you do you'll get some good names and some new leads.  If they don't like you you're already screwed.

P.S.  I am not arguing against the need for a great website,  fun digital technology, good online communications or running water.  I just think it's time to sound a "hyperbole alert".....

2.09.2011

Sometimes the world looks hyper real to me.


It's almost like someone boosted my sensory saturation levels and pushed the blacks a little higher.


Those are the days I really like to go out walking with my camera because the whole human/optical mechanical systems seems to be in sync and integrated.


Maybe it has to do with being profoundly left-handed.


But then, maybe it's just a fun thing to do.


Walking around checking out the way the 50mm Zeiss 1.4 works on the Canon 60D body.  Really, I think the day itself is the star. The clouds were just right and the light was like Hollywood.  Sometimes shoeleather = luck = art.

New stuff on Will's blog.  Check out the Norwegian Sumo Wrestler.........

A timely book review. If you shoot Canon it's a "no-brainer."


Usually, if I review a book it's a non-competing book like Steven Pressfield's incredible book about artists' motivation, The War of Art.  But I'm not about to sit on self interest when I find a book this good.  Here's the executive summary:  If you shoot with Canon cameras and often use their flash, and often find yourself cursing at the randomness of the results; you'll save yourself time, money, aggravation and, perhaps, even clients if you just buy (and read) this book.

This is not a fluffy picture book.  It's not an overview.  It's an encyclopedic and detailed study of what makes your Canon camera and flash work together for best results.  But beyond the rigorous exploration of things electronic flashy it's a pretty good primer about lighting with small lights in general.

The photos are not "high art," they are working tools that visually describe the process and the results.  For one lighting exercise there may be a dozen very well captioned photos that take you along for the ride and show you step by step what he's talking about in the text.

There are no Nikon, Pentax, Sony or Olympus flashes covered in the book.  But even for non-Canon users there's a plethora of good information about lighting up the world with small flashes.

The book is weighty at over 300 pages and Mr. Arena's writing style is terse and choppy. Lot's of sidebars and little boxes with "tips" and "nerd words".  That's good when you want to dig in and learn a section at a time.  If you want to curl up with a good book and get into a cohesive narrative you're barking up the wrong tree.

I just had a moment of Satori!  What Mr. Arena has done is to write the ultimate owner's manual.  The owner's manual we all wish we had gotten with our flash gear (and specifically our Canon flash gear) when we bought the stuff.  This book is maniacally detailed and well researched.  It's dense and packed with examples and information.

Disclosure and final word:  Don Giannatti (lighting genius)  told me about this book.  I asked for a review copy.  The publisher sent me one.  Free of charge.  After reading the book over two days I can honestly say that if I didn't get to keep the book (which I do) I would run right out and buy it.  I learned ten new things about the Canon flashes and the way they work with different Canon cameras.  And everything I learned is cogent to my work.  

2.08.2011

A now a break in our regularly scheduled ranting to just show a portrait.


I like taking portraits better than just about anything else I do.  I was very happy to be asked to create portraits for a well respected public relations firm, late last year.  They had some fun, playful images that a photographer did for their website but they also needed something for presentations to more visually conservative clients.

I went on location to their offices to make images of their entire staff.  We scheduled two days to do about 25 people.  I used a 6x6 foot white diffusion scrim over to the subject's right side.  A 600 watt second Profoto monolight bounced into a 60 inch softlighter 2 umbrella was the light source.  It sat back about four feet from the diffusion scrim to help spread out the light.

I used a smaller Profoto monolight on the background with a small softbox mounted on the front and a layer of extra diffusion over the front of the box.  That light was set up about five feet from the background and about 20 feet behind my subject.

My fill to the opposite side was a small white card at least five feet away and sandwiched between two big black panels.  I wanted to control bounceback as much as possible.

I shot each person on both the Canon 5D2 and the Kodak SLR/n to see which one I liked better.  In most cases I liked the Kodak better.  In some cases the Canon.  But seriously, they both created files that were sharp and easy to work with.  At a certain level my preference was just a matter of taste.

I love doing portraits.  If I could choose any job in the world it would be taking portraits........

A nice quote I read on Michael's blog.....

'This quote from painter/photographer Charles Sheeler comes to mind: "Isn't it amazing how photography has advanced without improving?"'


(from an article by Charles Cramer, here.)



2.06.2011

Superbowl Sunday and the retro camera adventure.


Most things start out sounding pretty fun and sensible when the ideas first rattle around in my brain.  And that's probably what happened on Saturday.  I was in a camera shop and one thing led to another and the next thing I knew I was walking out with a bag that had one Canon 1dmk2 and one Canon 1dmk2N, a couple extra batteries and a charger.  It was the charger that scrambled everything.  The used 2N body I really wanted didn't have a charger while the older model did.  Long story and much bazaar haggling later it all came together as one transaction.  

Why the hell did I do that?  Well.....since the sinister dark energy of advertising shoved me and dragged me to the Canon side for pro cameras I've done the nerdiest thing possible and read up about their digital cameras.  In detail.  Engineer/English major detail.  Left handed detail.  And I had the idea that I'd really like to play with the 1D series of cameras.  See if the bodies were as fun and bulletproof as my Canon shooting friends led me to believe.  If I like them I'll keep them and offset the $$$ by consigning my 60D and a few EFS lenses.  At least that's my rationale. But.....

Couple dancing at Jo's Coffee Shop, outdoors in the middle of the afternoon.  Warm weather in Austin can be so romantic.  Especially in the middle of February....

.....Before I could make any pronouncements, use the cameras on paying jobs or talk about them to other people I had to take one out for a spin and get my greasy fingers all over it and abuse it.  Then I had to drag the files back to my little computer and see what transpired.  That's what we're talking about right now.

I knew that the young singer and muscian, Ruby Jane, was giving a concert at Jo's so I headed over with the 2N and the compact 50mm macro 2.5 in hand  I stayed just long enough for a small coffee and an oatmeal cookie....and to take a few shots with the camera.

The screen on the back is primitive even in comparison with $400 cameras in 2011, and it was interesting to take a time travel trip back to 2005's reality.  The screen can't really be counted on for color  or exact tonality but the histogram reads out in all three colors so critical exposure information is still at one's fingertips.

The only way to be stealthy with a camera this big is to be un-stealthy and emanate the idea that what you're doing is routine, non-exceptional and part of the scene.  Within minutes everyone ignored me and went on with real life.

I liked shooting with the 1dmk2n.  It reminds me of one of my favorite Nikon cameras, the D2hs.  They are big and solid and have uranium-like mass.  Great as a platform for lenses but kinda sucky for walking around.  Camera with lens and battery is something like 3.5 pounds.

Regular Austin guys hanging out at Jo's on a sunny, mid-70's Sunday afternoon.

While I was shooting the only feedback I had was the screen.  I was right to trust the histogram.  The screen is too bright (I'll adjust that) and I keep having the compulsion to dial in some negative exposure compensation to.....compensate.  But in addition to the histogram I have a platinum level kirkogram that's the result of using manual, non-metered cameras for the last thirty years.  I also know the "sunny sixteen" rule and if there was ever a day when using that knowledge was a slam dunk it was today.  On screen, back in the hallowed halls of the VISUAL SCIENCE LAB headquarters the files look the way they are supposed to look.

But......I'd been slamming around with the Olympus EPL2 for the last month and the jpegs out of that camera were like delicious candy.  I was used to not having to lift a finger to get really pleasing color.  Now, that color wasn't always accurate but very pleasing.  The Canon 1dmk2N, shot in RAW takes a different tack.  It seems to be all about accuracy.  If you shoot in open shade the file WILL have a blue cast.  The color out of camera is less saturated.  The files not quite so finished. 

This is counterbalanced by the malleability of the raw files.  They take direction well.  Want more vibrance or saturation?  Dial it in during "post" and you'll get the look you want.  Dial in sophisticated sharpening and noise reduction and you're at least on par, at 1600 ISO, with the files you'll get out of a 7D at the same setting.  

Austinite at Jo's sitting ten feet from the live music texting with intense concentration.

When it comes to the stuff the camera is supposed to do well it really does. The two things I was expecting were great AF and fast frame rate.  After 30 seconds of playing with the 8.5 fps I set the camera in single frame and got on with my life.  As for AF, set in my default (center sensor, lock and hold) it snapped to attention with the first pressure on the shutter button and locked focus so fast I didn't even know what I wanted to focus on.


The camera is an odd mix of Sumo wrestler and ballerina.  It's thuggishly hardened but also fast and graceful.  I don't plan on slamming it around.  I'm not very brutal with my gear and never have been. But it does feel nicely sturdy.  

The real performance testing will be at a dress rehearsal for Zach Scott that I'm shooting on Tues. night.  I haven't quite decided on all my gear but I'll take these two new (used) cameras with me along with the 35mm f2 and the 85mm 1.8.  I'll probably add a 135mm just for grins.  Even with a 1.3X magnification of angle of view (in comparison with a full frame camera) I won't need anything shorter than the 35.  That's pretty much a sure thing.  I may bring along a 70-200 just to make sure.  I hope I can shoot everything with primes.  Will 8 megapixels be enough?  Well, we used to do it with 4 megapixels and we've got walls of 16 by 20 color prints and posters from those files hanging around the Theater.  I think with 8 megapixels of really big, fat, high quality pixel power we'll be just fine.


So, why the retro insanity?  If you're new to this blog you are probably bewildered.  If you've been here for a while you know that I love the cliche:  "Variety is the spice of life."  I also am of the belief that cameras from only five years ago are much better performers that our benevolent overlords at Canon and Nikon would have us believe.  They, and DPReview, have a vested interest in getting us to turn over gear as quickly as possible.  When I read the DPReview of the 1Dmk2 from late 2004 they bandied about the phrase: "Is this the best digital camera in the world?"  They thought it might be.  Could things have really changed so profoundly since then?


Yes.  It's true.  Files have gotten much bigger.  Now the 5Dmk2 I've been shooting with for the past year has 21 megapixels to choose from.  And yes, the screens on the backs are getting so, so much better and more accurate.  And if you must shoot at ISO XXXXX I'll have to admit progress has been made.

But not much has changed since 2005 to create demand for these new powers.  Most of us are still shooting ultimately for website and blog use.  Most print use is for smaller sizes or on crappy, uncoated or budget matte paper.  And I still own studio lights that allow me to pick and choose the best ISO for the job at hand.  At about $600 a body these two cameras together, with batteries set me back just a tad more than the 60D I bought a few months ago.  And I'm convinced that, for 90% of what you and I do they are still as "earth shattering" as the day DPReview got weak in the knees just talking about them.


But the bottom line is that it's really just about showing up.  Being where the pictures are.  Capturing them in your style and with your taste and insight.  These gear asides are fun because we can all talk somewhat objectively about stuff that can be measured.  But really, using them is what's important.


I sure hope no one out there mis-interprets this blog and starts a run on the used DSLR market.  At least not until after I've got my hands on a mint 1DS and a 1DSmk2.  I'm sure I'll find one of each for less than the price of a discount 5D2.  I've got my eyes open.  What do you expect from a guy who still shoots with a Kodak DCS 760 from time to time?





I shot this furniture at the W Hotel this afternoon.  I want to see how the noise was at ISO 1600.  With the white leather ottoman and the shadow under the close chair I've got a full range of tones to look at.  My take?  Very granular noise patterns and very homogenous in both highlights and shadows.  Better than my old Nikon D2X at 400 ISO and it was a contemporary.



The biggest revelation to me today is how much I like the performance of the Compact 50mm Macro 2.5.  It's sharp and tasty.  From f4-f16 the performance is flawless on these old, old bodies.  And wide open it beats the pants off the "nifty fifty" and the 50mm 1.4 at the same f2.5 to f4 apertures.  It's my true "L" series 50mm lens and I'm proud to have bought a used one for a paltry $125.  


If I were still a Nikon shooter I'd be putting my nose in the air and talking about how much better my D3 was than anything else in its range.....but at the same time I'd be scrounging around looking for a couple of older D2h's or D2hs's because those things rocked.  I still like em better than all the stuff that came in between.  And they are now officially (via the sanction of The Visual Science Lab) collectibles.

One blog delivered under a super tight deadline.  Super Bowl starts in 15 minutes.  I mute during the game and the boy and I joke about how odd football is but we're riveted to the commercials and to the chips and dips.........Go Jets.  GOAL!!!!!